Today is cold, but the sun is out, making everything look a little brighter. It reminds us that spring is on the way, and winter won’t last forever. January can feel like a long month; we have all the buildup to Christmas, and then, suddenly, cold dreary days with no more bank holidays to look forward to until Easter. However, this low season is the perfect time to get in shape, not just physically but mentally too. It’s a time to focus on how we want the rest of the year to look and to start making our dreams into reality by taking action.
Your clients will be thinking the same. So now is the perfect time to introduce client packages that focus on results-driven treatments. Whether skincare is the focus or holistic treatments such as massage for wellbeing, start being creative with your marketing. Look at your clients’ concerns and create a marketing strategy that offers solutions.
This year, make your business goal to keep improving your skill set. Look at ways you can add value for your clients and learn something new for yourself to rekindle your passion for learning and prevent feeling stuck in a rut.
If you feel alone in business and think everyone is doing better than you, it may be that you are comparing their bright shiny highlights with your own outtakes. The truth is, it has been a rough few years for most business owners, especially for the Hair and Beauty industry trying to make a comeback after being forcibly shut down multiple times during the COVID pandemic. But a high five to all those who made it through and learned to pivot their business, adapting to the ever-changing economic times.
Looking back over the last few years, we’ve witnessed major changes ourselves: a whole new business rebrand and a new way of working. Collaborating with others in business and sharing good practices are becoming more the norm in the Beauty and Complementary Therapy industry. We have been blessed by the support of others helping us on the path to success.
Our message to you is that if we can do this, so can you. If you need a little help, then ask. Reach out to others for support. Invest some time and effort into your own self-development, and put your own needs first. As the saying goes, you can’t pour from an empty cup. If you plan for great things to happen this year and constantly look for ways you can improve, then good things will come your way.
The “sit back and see what happens” approach will never work. You need to be proactive and determined to make those changes happen. Sometimes, just a few positive steps are needed; other times, you need to make a huge leap of faith. Either way, you need to keep moving forward if you want to reach your destination. Albert Einstein once said, “Insanity is doing the same thing over and over and expecting different results.” If you want a different life and to achieve greater things, you will have to adopt a different mindset. Start by acknowledging how far you have come and then make a plan of where you want to be. Everything is possible with a little self-belief.
Make the rest of 2024 be the year you invest in yourself, prioritise your own wellbeing so you can go through the year as the very best version of yourself.
